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Milk Your Moments delivers for dairy sector.

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The first national dairy TV campaign for 20 years helped drive an estimated 11.2 million litres of additional liquid milk sales during the Coronavirus pandemic earlier this year, as well as raising £100,000 for mental health charities.

The UK-wide ‘Milk Your Moments’ campaign, which ran for 12 weeks from mid-May, resulted in an additional 212,000 consumers buying milk who would not otherwise have purchased it. This was against a challenging background of millk already being bought by 98% of UK households prior to the pandemic.

The campaign resulted in positive shifts in attitudes towards dairy within the target audience, with more consumers claiming that dairy was an important part of their diet and perfect for a growing family.

Funded with £1 million from AHDB, Dairy UK, dairy processors, Defra, Scottish, Welsh and Northern Ireland Governments, the campaign aimed to address the drop in liquid milk demand caused by the closure of foodservice outlets due to Coronavirus.

Full details here

Share the ‘Milk Your Moments’ TV ad!

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The first dairy TV advert in 20 years will be aired this week featuring a selection of iconic milk adverts seen on our screens over the last seven decades.

As part of the £1 million joint-funded dairy marketing campaign, the new advert will feature personalities from past TV adverts as early back as the 60s, alongside some new faces in a final big ‘cheers’ to celebrate the journey we have all been on and a look to the future.

They will all come together in a new advert to highlight how dairy has a key part to play in how we have connected over the decades and in current times – whether that’s a cup of tea with a friend, giving a pint of milk to a neighbour or a virtual pizza party to stay in touch with loved ones during lockdown.

It will air during big shows such as Emmerdale, Saturday Morning with James Martin, Sunday Brunch Bake off: The Professionals and forms part of the 12-week Milk Your Moments campaign launched by AHDB, Dairy UK, Defra, Scottish Government, the Welsh Government and the Northern Ireland Executive to deal with the impact of coronavirus.

AHDB Strategy Director for Dairy Paul Flanagan said: “We are delighted to be part of the dairy industry’s first TV advert in 20 years. Our farmers have really got behind the campaign across social media and they are now counting down the days to seeing us back on TV.

“These last few months have been really challenging for the dairy sector and the £1m dairy marketing campaign has played a big role in helping to promote the sector and reminding consumers of the important role dairy plays in our lives.”

Dairy UK Chief Executive Dr Judith Bryans commented: “The iconic dairy ads of the past have given us some pretty big shoes to fill, but this is the perfect time for us to be back reminding our consumers that we have always been and will continue to be a part of their special moments of connection, even in these uncertain times.

“Circumstances notwithstanding, it’s great to be back on live TV again and to have the chance to reach out to so many people with our messages, and to let them know we’re still here providing them with the great tasting, nutritious products they love.”

The Milk Your Moments campaign was led by the dairy industry in partnership with UK Government to support Mind, the mental health charity who launched an emergency appeal to ensure that no one has to face a mental health crisis alone during this unprecedented time.

On social media, consumers are prompted to share their own moments of connection, and to visit where visitors receive an inspirational moment of connection to make a real-world connection while being physically apart.

The new TV advert will air for 14 days.

To share the video on Facebook or Twitter, or to copy the link to the video, simply click the share option on the above video.

Milk Your Moments Campaign

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The ‘Milk Your Moments’ campaign celebrates and inspires moments of connection that brings people together whilst physically apart due to the coronavirus.

Help support mental health charity Mind by sharing your moments of connection using the hashtag #milkyourmoments

Creating and sharing ‘Moments’ set on your farm will help the campaign to be seen by more people. It will also help connect the public to dairy farming, enhancing its reputation.

AHDB have come up with an excellent ‘how-to’ guide, with instructions and advice on how you can join in the campaign.

Find out more by visiting Milk Your Moments dairy campaign – farmer support

Milk Myths

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Milk and dairy products play an important role in a well balanced diet. For thousand of years we have enjoyed them as a source of nutrients such as protein, calcium, iodine and B vitamins.

However, there are milk and dairy myths that, despite very little or no evidence, are still commonly held misconceptions. For example, that milk in the UK is ‘full of hormones’ or that consuming milk and dairy causes mucus to form.

In order to debunk these rumours Dairy UK has launched a page that sets the record straight on the most common milk and dairy myths.

You can find it here: Is Milk Bad For You?

Share the facts. Debunk the myths!

Dairy UK YouTube

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Don’t forget it’s simple to share informative videos about dairy on your social media directly from the Dairy UK YouTube channel! 

Our latest video series ‘Our Food and Our Planet’ features six videos about the dairy industry’s contribution to sustainability and the environment.

We also feature scrumptious dairy-based recipes for you to enjoy and share.

Simply click on the ‘Share’ button beneath each video to post directly to your social!

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